The results
The new web experience elevates the American Lung Association’s brand while dramatically increasing traffic, speeding up mobile performance and driving significantly more conversions and donations.
84%
increase in organic traffic year over year
20
second faster mobile-page load time
273%
more conversions, including donations
About American Lung Association
Founded 120 years ago, the American Lung Association is the trusted, leading organization working to save lives by improving lung health and preventing lung disease through education, support programs, advocacy and research. The Association’s accomplishments are thanks to donors, volunteers, program and event participants and staff.
The challenge
The American Lung Association needed a website that fully lived up to its mission and was easier to maintain. Their existing site wasn’t meeting performance goals and lacked the impact, accessibility and functionality required to serve their diverse audience. They turned to Rise, a Quad Agency, as a web-design partner to create a web presence that reflects the ALA’s leadership and legacy, engages a broad user base, streamlines access to critical research and resources and makes content-management effortless for their team.
The strategy & solution
The solution
A brand-centered, responsive experience
Angular icons and elements echo the brand’s radials, reinforcing the ALA’s vision at every touchpoint.
Web design built for accessibility
Thoughtfully selected colors and contrast ensure accessibility.
Subtle animation, meaningful engagement
Subtle animations engage users by using movement and warmth to convey hope, community and trust.
Audit and SEO protection
An in-depth audit identified the highest-traffic pages. SEO strategy was set to protect organic traffic during migration.
New CMS for easier site management
The site moved to the Kentico CMS, chosen for its speed, modernity and user-friendliness – allowing the ALA team to update the site more easily.
Intuitive navigation
A refined UX design smoothly guides visitors to what they need, ensuring a frictionless journey from start to finish.
