The results
End-to-end support through a single point of contact ensured a speedy, seamless communication structure across multiple brand-building solutions. Mostly Made has seen tremendous results, including a 136% increase in year-over-year sales at Target. Quad continues to support Mostly Made through packaging manufacturing and in-store brand awareness.
“To have the collaboration between designers, photographers and consumer research was like turning on a light in a dark room.”
— Jillian McGary, Founder & Head of Hotdish, Mostly Made
The challenge
Mostly Made was ready to move its products from the freezer aisle to the deli case, but there were some challenges: Its packaging wasn’t designed for refrigerated cases, and entering this category would come with some tough, new competition. Mostly Made needed a partner to help unlock the brand’s market potential by supporting a package redesign that would stand-out on the shelf.
The solution
As the brand design arm of Betty, a Quad agency, Favorite Child’s capabilities were ideal to leverage for Mostly Made’s challenge. The team reconceptualized every aspect of the client’s brand from the ground up:
In the simulated shopper lab, the new package concepts were blind-tested against Mostly Made’s current design and other competitors to quantify how consumers interpreted the visual assets and imagery. With the packaging tested and perfected, Mostly Made finalized the design to launch in the market.
