The results
The upgraded packaging has significantly increased Holy City Brewing’s reputation in the industry via annual sales, distributor relationships and a need for higher production volumes.
About Holy City Brewing
Holy City Brewing started in 2011 with four friends in the pedicab garage, on a fifteen-gallon all-grain pilot system fashioned out of bicycle parts. Soon, they moved over to their first brewhouse on Dorchester Road and made beer and food for the community. Now, over a decade later, they’ve found their permanent home in a new brewhouse on Noisette Creek in Park Circle, North Charleston, where they continue to serve the community with hand-crafted food and drink.
The challenge
Holy City Brewing needed to increase their win rate at shelf in the highly competitive landscape of beers, seltzers and ready-to-drink cocktails, while also reprioritizing their sustainability efforts based on consumer requests to remove plastic from their packaging.
The solution
Holy City Brewing partnered with Quad to accomplish both with a packaging redesign using paperboard, a more sustainable alternative to the plastic previously used. This investment resulted in a disruptive design that would stand out at shelf and respond to consumer feedback with a material known for its easy recycling practices.
