— Brandon Bland, Summit Brewing Company President & CEO
About Summit Brewing Company
Founded in 1986 in St. Paul, Minnesota, Summit Brewing Company has been crafting high-quality, consistent beer by blending old-world brewing traditions with modern ingredients. As an independent brewery, Summit stays true to its roots—prioritizing quality, sustainability, and community while never settling for “good enough.”
The challenge
Summit Brewing Co. needed breakthrough package design for their flagship Summit Sága IPA. The branding had to establish a cohesive identity that could extend across a family of IPAs, including the classic Sága, the new Sága Hazy IPA, and future line extensions.
The solution
Favorite Child, the design arm of Betty, a Quad agency, developed a cohesive design system for Summit Brewing’s IPA lineup by centering each can around the Nordic goddess Sága. For Sága Juicy IPA, her expression of laughter and enjoyment sets it apart, reinforcing the beer’s refreshing character. The design seamlessly integrates juicy hop flavor cues within her flowing hair, visually connecting the branding to the beer’s vibrant flavor profile. This approach ensures consistency across the lineup while allowing each variation to have a distinct personality.
The solution
Favorite Child, the design arm of Betty, developed a cohesive design system for Summit Brewing’s IPA lineup by centering each can around the Nordic goddess Sága. For Sága Juicy IPA, her expression of laughter and enjoyment sets it apart, reinforcing the beer’s refreshing character. The design seamlessly integrates juicy hop flavor cues within her flowing hair, visually connecting the branding to the beer’s vibrant flavor profile. This approach ensures consistency across the lineup while allowing each variation to have a distinct personality.
As the partnership evolved, Quad began handling some of the package printing work, further streamlining the process for Summit Brewing. By integrating design and production, Quad helped create a more seamless marketing experience, ensuring consistency from concept to shelf.
As the partnership evolved, Quad began handling some of the package printing work, further streamlining the process for Summit Brewing. By integrating design and production, Quad helped create a more seamless marketing experience, ensuring consistency from concept to shelf.
