The results
Campaign ideation and end-to-end packaging boosts sales and increases efficiencies in workflow.
“We have been fortunate at Summit to be able to match the focus we have for our brands and our beers with such a highly-trusted partner on the Quad Team, who has been equally focused on producing high-quality solutions from creative all the way to printing.”
— Brandon Bland, Summit Brewing Company President & CEO
About Summit Brewing Company
Since 1986, Summit Brewing Company has crafted high-quality and consistent craft beer, inspired by old-world brewing traditions and ingredients, in St. Paul, Minnesota.
The challenge
Summit Brewing Company needed breakthrough package design for their many brew style sub-brands while managing costs and process efficiencies.
The solution
Summit Brewing Company partnered with both Quad’s Packaging team and design agency, Favorite Child, to reimagine their branding while also turning to Quad’s packaging team for an efficient end-to-end solution. Partnering closely with the brand, Favorite Child rebranded their “Keller Pils” as “Twins Pils,” positioning it as the “Official Hometown Craft Beer of the Minnesota Twins.” With the two Quad teams working in tandem, the beer brand enjoyed a seamless transition to the new design as packaging rolled off the press.
MX: Production
Packaging
MX: Creative
Brand design, Campaign ideation, Premedia & adaptive design
