Build a better audience strategy driven by smarter data

Get to know your target customers and reach them in the moments that matter most through maximized media spend.

Yes, I’m ready to reach my best customers!

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Understand your best customers

Gain a more complete image of your ideal customer with Quad’s proprietary and syndicated data.

With deep insights into behavior, passion and attitudes, we’ll map your customer’s holistic decision journey to uncover the touchpoints that drive action.​

Eliminate duplicative media spend

Data-rich insights based on consumer actions, behaviors and attitudes inform better predictive modeling and advanced personalization.

In turn, audience marketing at scale reaches individuals with the right messaging and creative on the right channels in the right moments, so you’re delivering ROI across laser-targeted omnichannel activations.

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Discover Quad’s unique, nimble data stack

We all have multiple emails, laptops, phones and tablets, but most of us have only one place we call home.

Quad’s resilient home-based data transcends typical consumer insights by illuminating passions, attitudes, community, local shopping and experiences, allowing you to build audience marketing strategies with lasting impact.

The power of
household data

With a 97% reach of the US adult population and 92% of US households, Quad knows today’s consumers.

Omnichannel
activation with ease

Holistic media planning that ensures your message reaches audiences at home, in-store and online. Meet Rise, a Quad agency. 

Strength
in analytics

Hyper-local intel and recommendations for optimal media spend paired with our commitment to radical transparency.

2,700+ brands are built on Quad

Marketing guide

The 2025 audience strategy guide

7 things brands must do to maximize marketing impact

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Let’s get started

Want to target your best customers and reduce media waste? Connect with a Quad expert today.