36%
The percentage by which Walmart grew year-over-year ad sales in Q2, nearly doubling the size of its U.S. ad unit Walmart Connect. Company leadership attributes the growth to “healthy demand for sponsored products ads, a bread-and-butter format in the retail media category where Walmart Connect competes,” Marketing Dive reports.
$200,000
The top incentive Meta is offering in ad credits to attract select advertisers back to its social platforms, according to Ad Age. The tech giant is continuing to recover from changes to Apple’s privacy policy that affected audience targeting.
42%
The percentage of brides who say they are considering environmentally friendly wedding dress options, according to a survey of more than 30,000 consumers conducted by wedding apparel company Azazie between April and June 2023. As consumers become more environmentally conscious, an increasing number of bridal brands are offering sustainable bridal wear options.
44%
The percentage of consumers who said their strategy for coping with food inflation in 2023 is to buy more store brands instead of national brands — up from 38% in 2022 — according to a new study from The Feedback Group. Another common strategy is buying more items on sale, with more than half of respondents noting this as their top adaptation, followed by eating at home more often.
57%
The percentage of 18-34-year-olds — higher than any other age group — who said they found direct mail “extremely” or “very” useful, according to new direct marketing research from Quad.
$1.5 million
The amount Häagen-Dazs has distributed to underrepresented creators over three years since committing to that total in March 2021, according to Marketing Dive, which notes that the ice cream brand focused on supporting a variety of nonprofits, including those spanning art and culinary disciplines, fashion and music.
$100 million
The amount Lowe’s plans to distribute in bonuses this quarter in recognition of front-line associates’ progress toward achieving company goals. Despite a year-over-year decrease in net sales and net earnings, Lowe’s noted growth in both “pro” sales (e.g., to contractors, remodelers and property managers) and online sales — two areas the retailer has been investing in to offset lumber deflation and lower DIY discretionary spending, according to a company press release.
22
The number of The Fresh Market locations that Cencosud, the chain’s managing parent, plans to add in the next 24 months. In Cencosud’s Q2 2023 release, CEO Matías Videla said the U.S. specialty grocery chain continues to exceed expectations, boasting an adjusted EBITDA of $210 million and an adjusted EBITDA margin of 10.4% since Cencosud acquired a majority stake one year ago.
0.7%
The percentage by which retail sales rose in July 2023, according to U.S. Census Bureau estimates, vs. June. This MoM growth signals the start of a successful back-to-school season, outpacing the rate of inflation reported in the July 2023 CPI. The month’s retail sales total, $696.4 billion, was up 3.2% from July 2022.
47.6%
The percentage by which Cadbury grew its brand value between 2022 and 2023, rising to $3.8 billion, according to a report from Brand Finance. As a result of this increase, the Mondelēz-owned chocolate brand rose 10 places in Brand Finance’s ranking to become the 17th most valuable global food brand.
