20
The number of years Starbucks has been serving the Pumpkin Spice Latte, according to Tasting Table.
$1 trillion
The amount that global advertising spend is projected to hit by 2024, according to marketing analytics firm WARC. Ad spend is on pace to increase 4.4% this year and an additional 8.2% in 2024, with five companies — Meta, Amazon, Alphabet, ByteDance and Alibaba — collecting more than half of all global ad investment.
42%
The year-over-year increase in grocery e-commerce sales among surveyed parents, according to the Food Industry Association’s 2023 U.S. Grocery Shopper Trends report. While overall grocery e-commerce sales were down 7% as of July 2023 — due in part to a decline in order frequency and the average amount of each digital transaction — as a group, parents were twice as likely to always purchase groceries online than consumers as a whole.
38.7%
The share of TV viewing that streaming enjoyed in July, according to Nielsen — setting a new record for the medium, with Amazon Prime Video, Netflix and YouTube achieving all-time highs.
1 in 5
The proportion of U.S. consumers who say they’ve given up on a streaming TV session because they couldn’t find something to watch, according to survey data from Nielsen.
87%
The percentage of grocery-retailer executives who say the marketing of groceries will become hyper-personalized, according to new data from Deloitte. Experts say this shift will be enabled by technology, with streamlined checkout experiences, tailored experiences and sampling, and hyper-personalized, guided shopping.
11.7%
The amount by which beer sales grew in this summer, compared to the summer of 2022, according to a consumer survey report from Numerator. Miller, Coors and Modelo all grew their summer share, while Bud Light saw its share decline.
36
The number of Walmart stores now offering drone delivery service. The retail giant just announced it will team with Wing, the drone delivery subsidiary of Google parent company Alphabet, to boost coverage in the Dallas-Fort Worth area. Walmart has completed over 10,000 drone deliveries since launching the service in 2020.
$13.5 billion
Chipmaker NVIDIA’s Q2 revenue, up 88% from Q1 and 101% from a year ago, according to a company statement.
125th
The anniversary Pepsi celebrates this week. To mark the milestone, the brand has kicked off a 125-day marketing campaign that promises “immersive events” — including the October launch of the Pepsi 125 Diner, a nostalgic New York City pop-up restaurant celebrating Pepsi’s most memorable moments — as well as “social content moments and giveaways.”
