The Week in Commerce Marketing — Retail, E-commerce and DTC: April 4, 2025 edition

Welcome to The Week in Commerce Marketing — Retail, E-commerce and DTC, a weekly roundup for marketers from Quad Insights.

The Vitamin Shoppe just announced the launch of a new line of dietary supplements for “individuals using GLP-1 medications for weight management,” per a brand announcement. Developed in partnership with dietitians and the Whole Health Rx Medical Advisory Council, the line addresses dietary gaps and side effects commonly associated with GLP-1 drugs, providing support across five categories: protein, fiber, probiotics, multivitamins and an all-in-one nutrient solution. Available in-store and online at The Vitamin Shoppe and Super Supplements stores nationwide, the GLP-1 Support from Whole Health Rx collection builds on the retailer’s Whole Health Rx by The Vitamin Shoppe telehealth platform.

Previously:

• “Vitamin Shoppe launches Hometown Stores concept in partnership with local brands,” from the March 28 edition of this column.
• “Nestlé introduces new pre-meal protein beverage for GLP-1 medication users,” from the Dec. 20, 2024 edition of this column.
• “Nestlé launches online informational and product hub targeting GLP-1 medication users,” from the June 28, 2024 edition of this column.

More private-label launches:

• “Kroger adds ‘trendy’ private label products, looks to launch 900 items” (Grocery Dive)
• “Albertsons Unveils Limited Line of Lemon-Scented, Flavored Private-Label Items” (RetailWire)

Target just announced the launch of a limited-time fashion, home and entertaining essentials collection in collaboration with Kate Spade New York. Inspired by the idea that “any day can become a reason to celebrate,” the Kate Spade New York x Target collection features over 300 items, from apparel and accessories to home décor and games, “designed to turn everyday moments into celebratory occasions,” per a brand announcement. Apparel items include graphic tees, two-piece sets, dresses and more for women, children and babies, while entertaining essentials include drink and dining ware, party décor, a “vintage-inspired” record player and even a party tent — all with “a crisp color palette, a fresh take on nostalgic patterns and a classic Kate Spade twist.” Kate Spade New York x Target drops in-store and online at Target.com on April 12, with more than half of all items priced at $15 and under.

Previously:

• “M&M’S unveils limited-edition candy-themed collection with Kate Spade New York,” from the Oct. 25, 2024 edition of The Week in Consumer Packaged Goods.
• “Heinz partners with Kate Spade New York on capsule collection,” from the June 28, 2024 edition of The Week in Consumer Packaged Goods.

More brand collabs:

• “LoveShackFancy’s New 1-800-Flowers Collaboration Is the Sweetest Spring Treat to Gift This Mother’s Day” (Women’s Wear Daily)
• “Crocs Introduces a Themed The Simpsons Classic Clog” (Trend Hunter)
• “SHEIN and Lionsgate Launch ‘The Hunger Games’ Fashion Collection” (License Global)
• “Fabletics Presents the By Khloé Line with Khloé Kardashian” (Trend Hunter)
• “Dolly Parton and Good American Unveil ‘Dolly’s Joleans’ Denim Collab” (Billboard)
• “Skechers Signs USC Basketball Star Kiki Iriafen as Its First College Athlete Ambassador” (Footwear News)
• “Cardi B and Revolve Group Reveal Exclusive Joint Venture” (Women’s Wear Daily)
• “Converse and Daily Paper Enter the Boxing Ring” (HypeBeast)
• “Neiman Marcus & Ralph Lauren Launch Exclusive Patchwork Americana Collection” (DesignRush)

That’s the upper end of the projected year-over-year U.S. retail sales growth for 2025 (or 2.7% on the low end), for a total of $5.48 trillion (or $5.42 trillion on the low end), according to a just-released report from the National Retail Federation (NRF), per Retail TouchPoints.

Urban Outfitters just announced the upcoming release of four new curator collections through its Vintage + ReMade program — the retailer’s online secondhand hub that launched last year (which we covered in the May 3, 2024 edition of The Week in Retail). Available online and in select Urban Outfitters locations this month, the limited-edition collections include upcycled and handcrafted pieces from Campbell & Kramer, Little Oyster, Magg’s Rags and Fruits of Venus, all meant to “champion both individuality and sustainability,” per a brand announcement. The drops will be accompanied by immersive pop-up experiences and activations at Urban Outfitters’ stores.

Previously: “Hanes launches limited-edition heritage collection at Urban Outfitters,” from the Feb. 28 edition of this column.

More product launches:

• “Adidas Relaunching Originals Golf Collection Just in Time for the Masters” (Women’s Wear Daily)
• “David’s Bridal Debuts Diffusion Line With Amazon Storefront” (Women’s Wear Daily)
• “Dr. Martens releases limited-edition 1460 boot” (Fashion Dive)
• “Paris Hilton Fragrances Debuts ‘Iconic’ Eau de Parfum at Ulta” (Beauty Packaging)
• “Zac Posen’s Gap Studio Collection Brings Under-$300 Red Carpet Fashion to the Mall” (InStyle)
• “Shapermint Launches Size-inclusive Shapewear Collection at Walmart” (Women’s Wear Daily)

Further “enhancing its commitment to beauty accessibility,” Dollar General just announced the kickoff of its 7 Days of Savings Beauty event that will include the launch of products from major beauty and personal care brands in its stores, per a brand announcement. The April 6-12 promotion will include discounts on products from brands such as L’Oréal, Garnier, Dial, Old Spice and Skintimate, plus new offerings from e.l.f. Cosmetics, haircare brand MONDAY, lip-care brand Yumzee and the retailer’s private-label haircare brand Root to End.

Previously: “E.l.f. Beauty partners with Dollar General to reach lower-income consumers,” from the Nov. 8, 2024 edition of this column.

More about commerce operations and innovations:

• “Instacart adds tools to address out-of-stocks” (Grocery Dive)
• “Saks to Keep Dallas Neiman Marcus Open Through 2025 Holidays, Explore ‘Reimagination’ of Historic Retail Site” (Retail TouchPoints)
• “Walmart expands interactive media partnership with product videos” (Chain Store Age)
• “Harry & David is making a return to physical retail after closing nearly all of its stores during Covid” (Modern Retail)
• “J. Jill plans ship-from-store capability” (Retail Dive)
• “SoulCycle aims to open standalone ‘fashion’ retail stores” (Glossy)
• “Golden Goose Debuts Retail Concept Centered Around Personalization at New Meatpacking District Flagship in NYC” (Footwear News)
• “PetSmart is now shipping 90% of its online orders from stores instead of distribution centers” (Modern Retail)
• “Best Buy Launches Automated Solution for Social Advertising Partners” (Retail TouchPoints)
• “Sociable: Amazon makes last-minute bid for TikTok US” (Marketing Dive)
• “Amazon resumes drone deliveries” (Chain Store Age)
• “Walmart launches WIC online shopping in 2 states” (Grocery Dive)

More fashion and apparel campaigns:

• “Tag Heuer’s New Campaign Is About a Winning Mentality” (Women’s Wear Daily)
• “Harry’s resets brand with push beyond product-focused marketing” (Marketing Dive)
• “Latest Tumi campaign features lightest hardside collection yet” (Luxury Daily)
• “Robert Pattinson’s Got a Brand New Bag in Dior Icons Line Spring Campaign” (Women’s Wear Daily)
• ICYMI: “Tiffany & Co. goes blue for ocean preservation” (Campaign US)