The Week in Consumer Packaged Goods: April 18, 2025 edition

Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space.

Leading up to barbecue season, Kellanova’s Pringles has unveiled a collaboration with Molson Coors’ Miller Lite that marries “the best flavors of summer into one delicious bite,” per a brand announcement. Limited-edition Pringles x Miller Lite crisps include flavors “inspired by beer-infused backyard barbecue favorites,” including Beer Can Chicken (roasted chicken with notes of garlic and onion) and Grilled Beer Brat (smokey grilled bratwurst with notes of black pepper and caramelized onion) — both infused with the “hoppy, malt beer aroma” of Miller Lite. The brand’s Pringles x Miller Lite Beer Can Chicken and Pringles x Miller Lite Grilled Beer Brat crisps will start rolling out to retailers nationwide starting in May.

More collabs and partnerships:

• “The SNICKERS x Travis Hunter Two-Pack Features Fan-Favorite Treats” (Trend Hunter)
• “LoveShackFancy and Santa Margherita Wines Launch New Limited-edition Rosé Magnum” (Women’s Wear Daily)
• “Marimekko and Blue Bottle Coffee celebrate Finnish coffee culture with new collaboration” (Tea & Coffee Trade Journal)
• “Rémy Martin XO teams up with Anish Kapoor” (The Spirits Business)
• “Maren Morris will mentor young artists as Reign Storm’s new ambassador” (Rolling Stone)

Kraft Heinz’s Jell-O just launched a plant-based dessert: Jell-O Oat Milk Chocolate Pudding. Inspired by data showing that milk is one of the most common food allergies among kids in the U.S., and that 30% of Americans are lactose intolerant, the new offering is lactose- and gluten-free and vegan. But Jell-O promises the same “signature creamy texture and rich chocolate taste,” per a brand announcement.

Previously: “Jell-O releases limited-time inflatable chair collection,” from the Sept. 13, 2024 edition of this column.

More CPG launches:

• “Jet-Puffed is selling marshmallow dye kits for Easter because of egg prices” (Today)
• “TikTok’s Favorite Supplement Brand Is Headed to Target” (Beauty Inc)
• “Dave’s Killer Bread remixes classic breads as sandwich rolls” (Bake Magazine)
• “Just in time for Cinco de Mayo, Luxco is launching a new ultra-premium sipping tequila” (The Manual)
• “Haribo Finally Releases Global Fan-Favorite Candy in US For First Time” (Parade)
• “Signature Wafer, Hormel launch new Skippy wafer bars” (Food Business News)

That’s the growth in overall consumption rates of coffee since 2020, with 66% of American adults now drinking it daily, according to a new report from the National Coffee Association (NCA), per Store Brands.

More CPG stats:

• “Are Inflation-Weary Consumers Growing Their Own Food?” (Progressive Grocer)
• “‘A powerful, sticky occasion’: Egg dyeing demand persists even as egg prices hit $6 a dozen” (Modern Retail)
• “Rising Prices Impact Easter Spending” (Licensing International)

In a nod to summer, Quaker Oats Company brand Cap’n Crunch just introduced a new cereal offering inspired by a classic ice cream flavor, Trend Hunter’s Michael Hemsworth reports. “Infused with the creamy, citrusy flavor of frozen orange ice cream sticks,” Cap’n Crunch Orange Creampop Crunch is meant for “existing fans of the brand but also those who are seeking out something new and unexpected,” Hemsworth writes. Available in two sizes (12.6-ounce and 22.1-ounce boxes), the limited-time release is rolling out to Dollar General, Family Dollar, Albertsons, Kroger, Target and Walmart.

Previously: “Coca-Cola uses nostalgia to promote its new Orange Cream flavor,” from the Feb. 14 edition of this column.

More CPG flavor innovations:

• “Mountain Dew’s ‘Gem’ of a New Flavor Leaked and Fans Are ‘Stoked’” (Parade)
• “Desserts inspire The Singleton 42YO trio set” (The Spirits Business)
• “Fans Declare New Simply Spiked Flavor Variety is ‘Fire’” (Parade)
• “Hold The Pickle Seasonings Share the Deliciousness of Dill” (Trend Hunter)

Beauty and personal care launches and partnerships:

• “Listerine Takes On Sensitive Teeth With Latest Launch” (MediaPost)
• “Sol de Janeiro Named Coachella’s First-Ever Fragrance Partner” (Beauty Packaging)
• “The Lip Smacker Rolly Charms a New Generation of Beauty Lovers” (Trend Hunter)
• “Verb Products’ new Frizz Defense assists with hair styling” (Drug Store News)

More CPG promotions and activations:

• “Differin Is First Acne Brand To Enter Roblox” (Happi)
• “Sun Bum embarks on ‘Trust The Bum’ coast-to-coast SPF tour” (Drug Store News)
• “Newman’s Own ‘Pay What You Want’ Food Truck Goes on Tour” (RetailWire)
• “Samyang Foods Teams Up with Coachella as Official Sauce Partner, Bringing Buldak’s Fiery Flavor to the Festival” (Los Angeles Times)