The Week in Consumer Packaged Goods: February 21, 2025 edition

Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space.

The Coca-Cola Company just announced the launch of its first-ever prebiotic soda line under its Simply brand umbrella, per Food & Wine’s Stacey Leasca. (We covered the company’s earlier announcement that it planned to enter the functional beverage space in the Dec. 20 edition of this column.) Made with real fruit juice and no added sugar — along with 6 grams of prebiotic fiber, vitamin C and zinc — Simply Pop will come in five flavors: strawberry, pineapple mango, fruit punch, lime and citrus punch. Beginning in late February, Simply Pop will be available at retailers in select regions and online via Amazon Fresh, with each 12-ounce slim can priced at $2.49.

More from Quad: “Boost, recharge, repeat: 3 winning tactics marketers can learn from functional beverages”

More food and beverage launches:

• “Cayman Jack launches new 10% ABV margarita” (FoodBev Media)
• “Megan Thee Stallion launches Tequila” (The Spirits Business)
• “Daily Harvest Bites are Fueled by Real, Organic, Plant-Based Ingredients” (Trend Hunter)
• “With OAKBERRY Sorbet, OAKBERRY Expands into CPG” (Trend Hunter)
• “Bonduelle Drops New Ready-to-Eat Lunch Bowls” (Food Manufacturing)

Hot dog brand Nathan’s Famous just launched a limited-time offering that allows consumers everywhere “to savor an authentic taste of New York,” per a brand announcement. In celebration of its 100%-beef hot dogs’ New York heritage (dating back to 1916), Nathan’s has introduced New York’s Famous Tap Water by Nathan’s, “specially canned to help craft the perfect New York–style hot dog at home” — which, of course, involves boiling your Nathan’s hot dogs in the tap water. Fans in select states have been invited to enter to win a limited-edition four pack of New York’s Famous Tap Water by Nathan’s at nathansfamous.com/nytapwater. Winners will also receive a coupon for a free pack of Nathan’s hot dogs.

Blue Diamond Almonds and Mike’s Hot Honey just debuted a sweet and spicy collaboration with the release of Hot Honey Almonds. The new offering combines “the distinct flavor of honey and chili” for an “on-the-go” snack, salad topper or charcuterie board addition, per a brand announcement. Hot Honey Almonds are available now on Amazon and are rolling out to select Walmart locations in 12 packs of 1.5-ounce snack tubes for $14.99 and 6-ounce cans for $2.98.

More flavor innovations:

• “Dill Pickle Hot Cheetos is a Bold, Tangy Twist on a Beloved Snack” (Trend Hunter)
• “Cheetos Is Getting in on Pickle Mania With Its New Flamin’ Hot Dill Pickle Flavor” (Food & Wine)
• ICYMI: “Totino’s Pizza Rolls unveils Ramen Noodles variety” (Drug Store News)

That’s the number of products that Suave Brands just released as part of an effort to make “salon-level results available for under $5,” Beauty Packaging reports. The launch includes products across women’s hair and body care, men’s care and kids care. (See more industry and marketing stats in the latest edition of The Weekly 10 from Quad Insights.)

More hygiene and household launches:

• “Dr. Squatch Launched the ‘Total Moisture Collection’” (Trend Hunter)
• “Dawn’s New PowderSuds Liquid Dish Soap Has Double the Suds” (Happi)

Getting a jump on the Easter season, Peeps has teamed with Dash, the brand best known for its mini waffle makers, “to bring the iconic Peeps colors and shapes to life on delicious waffles and Easter eggs,” per a brand announcement. The Peeps x Dash Easter collection includes a special-edition Mini Waffle Maker and Rapid Egg Cooker, each featuring either the Peeps bunny or chick. Designed to produce 4-inch waffles, the Mini Waffle Maker comes with a “ready-to-decorate” Peeps pattern, while the Rapid Egg Cookers come with everything necessary to make hard- and soft-boiled eggs, poached eggs and Peeps-shaped omelets. The Peeps x Dash Easter collection is available online at byDash.com and Amazon, as well as in-store at Kohl’s, Macy’s and Target.

Previously: “Peeps releases new limited-edition shoe collection with Heelys,” from the Feb. 16, 2024 edition of this column.

More brand partnerships and collabs:

• “The Atari Sauce Hot Sauces Come in a Range of Flavors” (Trend Hunter)
• ICYMI: “Diageo teams with The White Lotus on parties, cocktail kits & sweepstakes” (Brand Innovators)

Rémy Martin just announced the launch of a limited-edition release that celebrates hip-hop culture and the cities central to its rise. V.S.O.P This is My City Limited-Editions include four bottle designs that pay homage to “the iconic sounds and styles” of each major hip-hop city —Atlanta, Chicago, Detroit and New York City — per a brand announcement. Accompanying the release, Rémy launched its This is My City micro-grant initiative, which will award $20,000 to an emerging creative in each city who is “contributing to their local culture and communities through various types of entrepreneurship.”

Previously: “Evian and Pharrell Williams release limited-edition ‘Fountain of Youth’ bottles,” from the Nov. 15, 2024 edition of this column.

More brand activations: “The ‘Hey It’s CeraVe Pop-Up’ Offers an Interactive Experience” (Trend Hunter)

CPG campaigns:

• “Maker’s Mark Launches the Perfectly Unreasonable Campaign” (Trend Hunter)
• “Jameson spends the green for St Patrick’s Day” (The Spirits Business)
• “Dove’s Satirical Ad Riffs on a Universally Hated Word: Moist” (Adweek)
• “Nails.Inc launches new nail polish with #NailingLife campaign” (Drug Store News)
• “Bayer Aspirin Targets Younger Demos For Heart Health Awareness” (MediaPost)
• “Green River launches first ad campaign” (The Spirits Business)
• “Dove Men+Care collabs with Marshawn Lynch to tackle BO” (Brand Innovators)