Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space.
Coors Light debuts Mondays Light to help football fans face “the day after the Big Game”
In a nod to football fans, Coors Light just announced the launch of limited-time packaging, and a temporary name change, “designed to bring chill to one of the worst Mondays of the year — the day after the Big Game,” per a brand announcement. With 60% of Americans and Canadians saying they’re likely to have a “case of the Mondays” on Feb. 10, per a survey from Talker Research, Coors Light plans to help fans cope by “turning a case of the Mondays into a literal case of beer with Mondays Light.” Mondays Light will be available in 12-packs at retailers nationwide until supplies last, but fans can also enter to win a case via Instagram following the airing of Coors Light’s Super Bowl ad on Feb. 9.
See also: “Coors and Wrangler partner on limited-edition Beer Wash Jeans,” from the Oct. 11 edition of this column.
More Super Bowl–inspired promotions:
Sweet Loren’s and Barbie release Valentine’s Day cookie collab
Allergen-free baked goods brand Sweet Loren’s and Barbie have teamed up to launch a limited-edition Barbie-inspired, heart-shaped cookie in time for Valentine’s Day, Food & Wine’s Stacey Leasca reports. Free of the top 14 allergens (including gluten, nuts, dairy and egg) — and colored using beets rather than artificial dyes — Sweet Loren’s x Barbie Heart-Shaped Sugar Cookies are priced at $6.99 for a pack of 12 pre-cut, ready-to-bake cookies. They’re available now at Sweetlorens.com and select grocery stores nationwide.
See also: “Van Leeuwen collaborates with Sanrio’s Hello Kitty on limited-edition ice cream,” from the July 19 edition of this column.
More Valentine’s-themed product drops:
- “JET-PUFFED Releases its Hearts Marshmallows for Valentine’s Day” (Trend Hunter)
- “Tubby Todd Partners with Fred Rogers Productions on a Mister Rogers’ Neighborhood Limited Edition Body Care Collection for Valentine’s Day” (Licensing International)
- “Brach’s Conversation Hearts go global in flavors and sentiments” (FoodSided)
- “Barilla Just Brought Back a Fan-Favorite Seasonal Pasta and Shoppers Are Buying 25 Boxes at a Time” (Parade)
- “Angel’s Envy Created a Valentine’s Day Gift Set for Bourbon Lovers” (Trend Hunter)
- “Everyone is swooning over La Colombe Draft Latte Strawberry Mocha” (FoodSided)
Stat of the week: 38%
That’s the percentage by which UK-based alcohol-free spirits brand CleanCo’s U.S. revenue rose last year, per The Spirits Business. The brand sold more than 300,000 bottles in the U.S. through retailers including Walmart, Meijer and Jewel-Osco. (See more industry and marketing stats in the most recent edition of The Weekly 10 from Quad Insights.)
Hidden Valley Ranch celebrates new bottle design with a Pizza Hut pizza autographed by Eli Manning
To celebrate the launch of its new Easy Squeeze bottle, Hidden Valley Ranch is partnering with Pizza Hut and former NFL quarterback Eli Manning to create the Hidden Valley Ranch Signature Pizza. One fan will win a Pizza Hut pepperoni pizza autographed in ranch dressing by Manning — using “the precision and control of the new Hidden Valley Ranch Easy Squeeze” — and encased/preserved in resin. That winner, along with 10 runners-up, will receive a year’s supply of Hidden Valley Ranch and Pizza Hut pizza. Between now and the Super Bowl kickoff on Feb. 9, fans can enter to win via Instagram by sharing downloadable images (all available here) with specified hashtags. Hidden Valley’s new Easy Squeeze will be available in 16-ounce and 24-ounce bottles at retailers nationwide beginning in March.
See also: “Hidden Valley Ranch takes holiday cards to another level with a ‘hidden’ treat,” from the Nov. 22 edition of this column.
More brand and celebrity partnerships:
Dave’s Killer Bread debuts new snacking innovation in six flavors
Dave’s Killer Bread just unveiled Dave’s Killer Bread Snack Bites, an “on-the-go” snack that offers the “same whole-grain nutrition and simple ingredients… with a crunchy texture,” per a brand announcement. Made with organic nuts, grains and seeds, the bites are meant to be enjoyed on their own or added to dishes such as soups, salads or parfaits. Available now at Walmart (in-store and online), Amazon and grocery stores nationwide for $6.99 a bag, Dave’s Killer Bread Snack Bites come in six varieties: Cinna Roll, PB & Chocolate, Honey Nut, Epic Everything, Toasted Garlic and Bold Buffalo.
More food and beverages launches:
- “Celsius launches Sparkling Strawberry Passionfruit flavor” (Drug Store News)
- “Woodford Reserve Double Double Oaked goes national” (The Spirits Business)
- “Organic Valley Introduces Oat Creamers” (Food Engineering)
- “Ben & Jerry’s introduces four flavors in larger 28-ounce containers” (Dairy Foods Magazine)
- “Pepsi Adds ‘Wild Cherry & Cream’ as a Permanent U.S. Offering” (Trend Hunter)
- “Jarritos unveils boba tea” (Food Business News)
- “Doritos unveils Golden Sriracha flavor” (Drug Store News)
- “Progresso’s Portable ‘Soup Drops’ Offer a Surprising Twist on a Classic Favorite” (Food & Wine)
- “Cheez-It Unveils New Flavors Just in Time for National Pizza Day” (Parade)
