The Week in Consumer Packaged Goods: January 24, 2025 edition

Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space.

Designed to complement its jokey limited-time offering Mondays Light (which we covered in the Jan. 17 edition of this column), Coors Light just debuted a new “one-of-a-kind face tool that ‘combines the popular beauty trend of face rolling with the unmistakable chill of a Coors Light,’” Food & Wine’s Stacey Leasca reports. Created to ensure the Monday after the Super Bowl is as chill as possible for football fans, the Coors Light Chill Face Roller — literally a can of Coors Light attached to a roller handle — can offer “multiple skincare benefits,” including improved circulation, reduced puffiness and boosted mood (though the brand, of course, guarantees none of those benefits). The gag product, along with other limited-edition Case of the Mondays merchandise, will be available at Shop.CoorsLight.com starting Jan. 27 at noon ET.

More football-focused promotions:

• “Pepsi Taps Vini Jr. and Jack Grealish for Its Quirky Football-Forward Campaign” (DesignRush)
• “T-Pain to Transform New Orleans’ Bourbon Street Into ‘Rum Street’ for Captain Morgan Super Bowl Party” (Billboard)

That’s the percentage by which wine sales in the U.S. dropped between 2023 and 2024, according to data from SipSource, per RetailWire. (See more industry and marketing stats in the most recent edition of The Weekly 10 from Quad Insights.)

More consumer insights: “Danone’s yogurt sales surge among US consumers using GLP-1 drugs” (Food Dive)

Slice Soda is getting reborn as a functional beverage, as Suja Life just announced the release of Slice Healthy. Originally launched in 1984, the 2025 incarnation of Slice now includes 5 grams of sugar or less; a “gutsy blend” of prebiotics, probiotics and postbiotics; and no high-fructose corn syrup, per a brand announcement, which notes that Slice Healthy is sweetened with real fruit juice, organic stevia and organic cane sugar. Four flavors — Orange, Lemon Lime, Classic Cola and Grapefruit Spritz — are on sale at SliceSoda.com and at select Costco, Albertson’s and HEB locations nationwide, with exclusive flavors available at Target (Strawberry) and Albertson’s (Grape). Each 12-ounce can retails for $2.49.

Previously:

• “REDCON1 relaunches popular ’80s energy drink Jolt Cola with a twist,” from the Nov. 1 edition of this column.
• “Health-Ade debuts new SunSip flavor,” from the Aug. 30 edition of this column.

Read more from Quad: “Boost, recharge, repeat: 3 winning tactics marketers can learn from functional beverages”

More CPG product launches:

• “Velveeta Is Launching Single-Serve Cheese Packets So You’re Never Without Cheese” (Food & Wine)
• “Dean’s Dip Launches New Flavors” (Food Manufacturing)
• “Mars Launches M&M’S Peanut Butter Ice Cream Cookie Sandwich” (Food Engineering)
• “Liquid Death Dropped Killer Cola, Doctor Death and Rootbeer Wrath” (Trend Hunter)
• “Purely Elizabeth launches peanut butter cookie granola” (Baking Business)
• “Cholula Launches ‘Extra Hot’ Sauce” (Food Manufacturing)
• “Buffalo Trace unveils second Prohibition line” (The Spirits Business)
• “Magic Spoon’s High-Fiber Cereal is Exclusive to Whole Foods Market” (Trend Hunter)

Kind Snacks just launched a promotion designed to encourage consumers to set aside “some quality time to bed rot,” which the brand defines as “the mindful act of lying down to recharge and reset from the busy outside world,” per a brand announcement. (The “bed rotting” self-care trend blew up on TikTok in 2024.) Kind has partnered with Bravo “Summer House” stars Ciara Miller and Amanda Batula (aka the “Queens of Bed Rotting”) to launch the Kindest Bed Rotting Experience sweepstakes. Fans in select states can enter for a chance to win a one-night hotel stay and a curated selection of Kind products by visiting Kindestbedrotting.com — or they can purchase a Kindest Bed Rotting Essentials Kit on Kind’s TikTok Shop for $39.99. Each kit features a hoodie for two — for “two bed-rotting besties” — along with Kind bars.

More brand and celebrity partnerships:

• “Olympians back Rodeo de las Aguas Tequila” (The Spirits Business)

In a nostalgia play, Band-Aid just announced it’s bringing back its original tin packaging for a limited time to celebrate the 50th anniversary of its “Stuck on You” jingle, MediaPost’s Les Luchter reports. The “Jingle Tin,” featuring retro graphics and all the lyrics to the iconic jingle, is available for purchase now on Amazon and is beginning to roll out to select national retailers.

Previously: “Maybelline New York launches new campaign with refreshed jingle,” from the Sept. 6 edition of this column.

Oreo just unveiled its latest flavor in collaboration with rapper/singer/songwriter Post Malone. Created to “celebrate the ‘twists’ in all of us,” Post Malone Oreo Cookies offer a swirl of salted caramel and shortbread crème “sandwiched between an Oreo chocolate cookie and a signature golden cookie,” per a Mondelēz announcement. To mark the limited-edition release, Oreo is encouraging fans to create their own Oreo cookie flavor combo using the Taste Twist Digital Experience — part of Oreo’s “Taste Twist” Sweepstakes where fans can try for a chance at prizes including special custom flavor packs of Oreos. Post Malone’s Oreos will be available for presale at oreo.com starting Jan. 27 and will start hitting shelves at retailers nationwide on Feb. 3.

More brand launches and collabs:

• “Tipsy Scoop teams with Chica~Chida for new alcohol-infused ice cream” (Dairy Foods Magazine)
• “J. Mattingly 1845 Distillery Launches Valentine’s Custom Bourbon Experience” (The Whiskey Wash)
• ICYMI: “Betty Crocker debuts afternoon tea kits inspired by Netflix’s ‘Bridgerton’” (Drug Store News)