Welcome to The Week in Consumer Packaged Goods, a weekly roundup for marketers from Quad Insights that covers the latest must-know news surrounding the CPG space.
Tequila brand Pantalones launches first campaign featuring pants-free Matthew and Camila McConaughey
New tequila brand Pantalones Organic Tequila launched its first campaign on Thursday featuring Co-Founders and “Chief Pants Officers” Matthew and Camila McConaughey. To combat what they say is a “level of snootiness that’s crept into the category,” the husband-and-wife pair created a humorous campaign that plays up the brand’s literal meaning (pants) by featuring them pants-free just in time for National No Pants Day (May 3). “We wanted to remind people that, above all, it’s meant to be fun,” the McConaugheys said in a statement. “That’s where the name Pantalones came from and that’s why you won’t see us wearing any.” In the initial spot in the campaign, the couple momentarily don pickleball outfits while explaining how to make a pickle margarita and “declaring Pantalones the ‘Official Tequila of Pickleball’.” The campaign also includes a People magazine print ad.
Avocados From Mexico partners with Paciugo Gelato Caffee for a “fresh take” on gelato
In celebration of Cinco de Mayo, Avocados From Mexico this week announced the launch of a “Paciugo de Mayo” celebration with a new limited-edition offering created in partnership with artisanal gelato chain Paciugo Gelato Caffee. Offering a “fresh take on gelato,” per a brand statement, Avo Glow Gelachos is made with Avocados From Mexico, includes creamy avocado gelato “infused with an avocado citrus glaze” and comes with chocolate dipping sauce and waffle cone chips. Curious customers can pick up Avo Glow Gelachos at Paciugo stores nationwide through the end of May — or they can drop by their local store for a free scoop at 5 p.m. on May 5.
Previously: “Avocados From Mexico launches generative-AI microsite that creates guacamole recipes from images,” from a recent edition of The Week in Consumer Packaged Goods.
Busch Light and Crocs collaborate on two shoes designed for “the Great Outdoors”
Busch Light just announced a collaboration with Crocs on a new limited-edition shoe collection featuring two styles “designed for the Great Outdoors,” per a brand statement. Busch Light x Crocs includes both a sandal and clog design featuring all-terrain soles, flannel accents and accessories including a flashlight, roll-up koozie and bottle opener. From May 1-31, fans 21 and up can upload a photo of themselves camping at CampOutForYourCrocs.com for a chance to win a free pair of shoes from the new collection. Busch Light will also accept entries from fans who opt to camp out at NASCAR races throughout the month. Also, beginning May 6, fans can purchase the Busch Light x Crocs All-Terrain Sandals for $65 and the Busch Light x Crocs All-Terrain Clogs for $85 at Crocs.com.
M&M’S offers personalized gift and party favors for spring celebrations
Mars-owned candy brand M&M’S this week announced the introduction of customizable gift and party favor options on MMS.com, as well as new treats, in time for spring celebrations. Shoppers can choose “from over 20 unique M&M’S colors and add messages, clipart or photos onto the chocolate candies,” per a brand statement. Selections include a Mother’s Day candy dispenser, a Father’s Day gift jar and “Congrats Grad” party favors, as well as new M&M’S Mega or Mini Peanut Butter treats.
See also: “Skittles Is Giving Fans the Chance to Live in This Colorful Micro-Apartment Rent-Free for a Year” (Food & Wine)
Further reading
CPG operations and expansions:
- “Bulleit begins glass recycling initiative in Kentucky” (The Spirits Business)
- “Beam Suntory Rebrand a Nod to Global Growth” (Consumer Goods Technology)
CPG tech and innovation:
CPG trends:
- “Cocktail sales surge on Sundays” (The Spirits Business)
- “Checking the label: Consumers raise questions around sustainable ingredients” (Food Dive)
CPG mergers and acquisitions:
- “Simply Good Foods acquiring RTD beverage maker” (Food Business News)
CPG launches and partnerships:
- “Miller High Life, Hot N Saucy’s New ‘Dive Bar Hot Sauce’” (MediaPost)
- “Velveeta Is Launching New Queso In 3 Classic Flavors” (Tasting Table)
- “Impossible Foods secures ‘highly anticipated’ retail deal with Whole Foods” (Food Dive)
- “Snoop Dogg’s Strawberry Cream Dream Ice Cream Flavor Is Here, and It’s Legit” (Food & Wine)
CPG campaigns and promotions:
- “Pepsi ad brings Jack Grealish and Vinicius Jr to London” (Marketing Beat)
- “Grand Marnier teams up with 2 Chainz” (The Spirits Business)
- “Cointreau celebrates Cinco de Mayo with giveaway” (Brand Innovators)
- “Core Power taps Katie Ledecky for campaign that shows everyone, even Olympians, get fatigued” (Marketing Brew)
- “Fanta reimagines nostalgic ‘Wanta Fanta’ platform to reach Gen Z” (Marketing Dive)
- “How Pop-Tarts is leaning into Jerry Seinfeld’s new movie” (Ad Age)
- “Adam Scott Adds ‘Facial Hair Enthusiast’ to His CV in Philips Norelco Campaign” (Adweek)
- “Spicy Tam is the New Face of Smirnoff Spicy Tamarind” (Trend Hunters)
