From Barnes & Noble’s 2025 brick-and-mortar store openings to the beauty industry’s projected growth, these are the data points we’re paying attention to right now.
70%
The share of U.S. adults for whom streaming is their first choice for TV and video content, according to Adtaxi’s just–released 2025 Streaming TV Survey, per TV Technology.
0.3%
The percentage by which global media consumption is expected to decrease in 2025, according to PQ Media’s annual “Global Consumer Media Usage Forecast,” per Deadline. (PQ Media says that in 2024 global media consumption grew 2.4% — fueled by national elections and the Paris Summer Olympics.)
61%
The share of 18- to 24-year-olds who agree with the statement “I’d like to buy more eco-friendly products, but I care about price more,” according to market research firm YPulse’s latest “Fashion Preferences and Style” report, per Sourcing Journal. (See also: “Marketing to Gen Z: This generation’s focus on sustainability trends with caveats,” from Quad.)
60
The number of new brick-and-mortar stores that bookseller Barnes & Noble plans to open in 2025, following a decade and a half of reductions in store counts that ended last year, per RetailWire.
5%
The projected compound annual growth rate (CAGR) of the U.S. beauty industry (including aesthetics and wellness) over the next five years, according to a just-released forecast from TD Securities, per Retail Dive.
70%
The share of U.S. and U.K. digital shoppers who say discounts lead to unplanned online purchases, according to a new report from Salsify and the Digital Shelf Institute, per Chain Store Age.
2 in 3
The percentage of Gen Z and millennial consumers who say takeout is essential to their lifestyle, with approximately 60% using takeout and drive-thru at least weekly, according to a new National Restaurant Association report, per Restaurant Business Magazine.
45%
The share of U.S. consumers who say they’re visiting restaurants less often because of rising prices, with nearly half saying they’ve reduced their dining-out budgets in the last six months, according to Tillster’s “2025 Phygital Index Report.”
68%
The share of consumers in the U.S., U.K. and Australia who say they’d continue buying from their favorite brands even if prices increased, noting that, on average, they’re willing to pay 25% more to stay with trusted brands, according to a new report from software company UserTesting, conducted by Talker Research.
22.94%
The year-over-year increase in foot traffic to specialty food stores from April 7 to 13, as consumers react to the threat of tariffs, which could result in higher prices on imported goods (including specialty items such as olive oil and French cheese), according to market intelligence firm Pass_by, per Modern Retail.
