From record holiday retail sales to the projected growth of digital live sports viewing, these are the data points we’re paying attention to right now.
4%
The year-over-year growth in retail sales during the 2024 holiday season (November through December) for a record-setting total of $994.1 billion, according to a just-released analysis from the National Retail Federation, per Store Brands. (See more from Quad Insights: “2024 holiday shopping trends recap: 8 takeaways for marketers”)
59%
The share of U.S. consumers who prefer email as a marketing medium vs. 18% for social media, according to a new Optimove survey, per MediaPost. That said, 70% of respondents say they’ve unsubscribed from up to three brands’ emails over the previous three-month period due to email marketing overload.
$8 billion
The estimated amount that TikTok generated in ad revenue in the U.S. in 2024, according to analyst firm Omdia’s Senior Research Director María Rua Aguete, per Variety.
50 million
The number of views that “Beast Games,” Amazon Prime Video’s new reality competition show hosted by YouTube star MrBeast, racked up in its first 25 days, breaking streaming records, per Forbes.
83%
The share of U.S. consumers who feel undervalued by brands they say they’re loyal to, according to a new report from SAP Emarsys, per Women’s Wear Daily.
89%
The share of U.S. consumers who believe cooking meals at home is one of the best ways to save money on food, as well as a healthier alternative to getting takeout or dining out, according to a new survey conducted by The Harris Poll for grocery app Flashfood, per Convenience Store News.
71%
The share of consumers who prefer to support local retailers even if it means paying slightly more, according to data from retailer network Locally, per Chain Store Age. (Read more from Quad Insights: “Retail media networks: How regional grocers and other new players are transforming the landscape”)
60%
The percentage of Americans who prefer to spend less than 30 minutes making dinner, according to a new YouGov survey titled “America’s appetite for convenience,” per Progressive Grocer.
127.4 million
The number of U.S. viewers who are projected to watch live sports digitally by 2027 — a 21% increase from 2024 — according to an eMarketer forecast, per The Current.
3.9%
The percentage increase in store brand sales across all measured retail outlets between Jan. 8 and Dec. 29, 2024 — compared to the same period in 2023 — for a total of $271 billion in sales, according to data from the Private Label Manufacturers Association and Circana, per Supermarket News. At the same time, national brand sales grew just 1%. (Read more from Quad Insights: “The store brands boom: 5 trends to watch now”)
