From the growth in online holiday spending to the average number of times people check their phones, these are the data points we’re paying attention to right now.
8.7%
The percentage by which online spending rose during the 2024 holiday season compared to the previous year, with sales on retailers’ websites and apps exceeding $241 billion between Nov. 1 and Dec. 31, according to data from Adobe Analytics, per CNBC.
3 in 4
The share of U.S. consumers who are comfortable with brands using publicly available information to drive personalization, according to a survey from Boston Consulting Group, per Customer Experience Dive.
42%
The share of U.S. online consumers who rank “free returns” as one of the most important factors when deciding to buy online — second only to “free shipping” — according to a survey conducted by Narvar and Reshop, per Chain Store Age.
27.9%
The share of U.S. internet users who use mobile apps to track their fitness and health, according to Comscore data, per eMarketer, which predicts that 92.4 million people in the U.S. will use health/fitness apps this year.
205
The average number of times per day that Americans check their phones — up from 144 in 2023 — according to a newly released 2024 study by Reviews.org, per MediaPost.
36%
The share of Americans who took on debt this holiday season, for an average of $1,181 — up from $1,028 the previous year — according to new data from LendingTree. This debt took various forms, including credit cards (65%) and buy now, pay later (BNPL) plans (21%).
6%
The percentage by which households with at least one user of GLP-1 medications — which have been proven to assist with weight loss — reduced their grocery spending within the first six months of starting the medication, according to a study conducted by Cornell SC Johnson College of Business, per Progressive Grocer.
$5
The lowest amount consumers can select in Taco Bell’s new Name Your Price tool in the Taco Bell app, which allows users to set their dining budget on a sliding scale (the highest amount is $25), per Tasting Table. The tool then automatically creates a list of menu options that fit within that budget.
$80 billion
The amount that Microsoft plans to invest in fiscal year 2025 to develop data centers to train artificial intelligence (AI) models as well as launch AI and cloud-based applications, per CNN Business.
27%
The share of U.S. consumers who made New Year’s resolutions who said they’ve set financial goals for 2025, with 49% focused on reducing spending overall, according to a Numerator survey, per Supermarket News.