The Weekly 10: marketing, media and industry statistics to know now — November 13, 2024 edition

From consumers’ belief in the quality of private-label brands to the percentage of North American marketers planning to increase spending in 2025, these are the data points we’re paying attention to right now.

The share of U.S. adults who believe the quality of private-label products is as good as, if not better than, name brands, according to an Ipsos survey, per eMarketer. (See also: “The store brands boom: 5 trends to watch now,” from Quad Insights.)

The number of monthly active users (MAUs) that Pinterest added in Q3 — an increase of 11% year-over-year — bringing its total to a record 537 million MAUs, according to Pinterest’s latest earnings report, per Social Media Today.

The share of U.S. Gen Z consumers who plan to do at least some of their holiday shopping on secondhand marketplaces such as Poshmark and eBay, according to a just-released survey from software company ShipStation, per Drug Store News. (See also: “2025 seasonal marketing guide — everything retailers and marketers need to know to get ready,” from Quad Insights.)

The approximate number of local merchants that are now part of DoorDash’s marketplace, including just-added stores from regional grocers Geissler’s Supermarket, Mar-Val Food Stores, Kowalski’s Markets and Milam’s Markets, per Retail Brew.

The share of North American marketers who plan to increase spending in 2025, according to a survey conducted by the World Federation of Advertisers and media research firm Ebiquity, per Ad Age.

The average increase in website traffic that first-time TV advertisers experienced during the month they aired their first TV campaign, compared to the six months prior, according to a new report from the Video Advertising Bureau, per Marketing Dive.

The percentage of healthcare providers who’ve changed their prescribing choices because of social media content from influencers or key opinion leaders, according to “The Influence of Influencers Report” from Sermo, a social platform for physicians, and social/digital agency LiveWorld, per MediaPost. (See also: “3 ways to navigate social media for health marketing,” from Quad Insights.)

The grand prize amount that Microsoft will award one randomly selected Microsoft Rewards member for using Microsoft-owned platforms, per Windows Central.

The average annual percentage rate (APR) of interest for a new store credit card — up more than 6.5 points since 2021 — according to LendingTree’s just-released “2024 Store Credit Card Report,” per Chain Store Age. (See also: “Highlighting the human side in financial services marketing” from Quad Insights.)