Boost, recharge, repeat: 3 winning tactics marketers can learn from functional beverages

How marketing is driving the functional beverage market to new heights 

October 10th, 2024

Functional Beverages Marketing Guide cover

If you’ve been paying attention, you’ve likely noticed the rapid growth of the functional beverage industry. From innovative newcomers like prebiotic soda Poppi and alcohol-free Recess to established names like Red Bull, Muscle Milk and Vitaminwater, this category is booming. 

With consumers increasingly prioritizing health-conscious choices, particularly during challenges like Dry January and Sober October, functional beverages are seeing a surge in demand. Marketing has been instrumental in inspiring shoppers to explore these alternatives. 

Download our guide, “Boost, Recharge, Repeat: How Marketing Is Elevating the Functional Beverage Market,” to discover key insights for CPG marketers. 

What’s Inside:

  • Which marketing tactics caused the functional beverage boom 

  • How to leverage in-store and package design to create a definable brand 

  • Expert opinions on how your brand can leverage these tools too