How can financial services marketers build a resilient data strategy?

Learn how savvy financial services marketers can build a robust data strategy in a post-cookies world.

April 11th, 2024

As privacy regulations expand and cookie depreciation takes hold, the financial services industry faces heightened complexity in its marketing landscape. With Google’s recent purge of Chrome’s third-party cookies affecting millions of users, the ripple effects are poised to significantly disrupt 2024 marketing strategies.

For marketers, failure to adapt to these changes and explore alternative data sources will likely lead to enduring negative consequences. How can financial services marketers fortify their data strategies for the future? Join Joshua Lowcock, President of Quad Media, in the webinar below as he delves into the most effective methods for establishing and capitalizing on resilient data reservoirs.

Key Takeaways:

  • Understanding the impact of privacy legislation and cookie depreciation on marketers

  • Strategies for harnessing alternative data sources

  • Optimization techniques for maximizing data utility

  • Insights into how forward-thinking brands leverage first- and zero-party data for competitive advantage.

The Essential Data Strategy Checklist for Financial Services Marketers

Finance Data Resilience Checklist cover preview

Download our 10-step guide to collecting, validating and optimizing first-party data in 2024 and beyond.

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