The 2025 audience strategy guide

7 things brands must do to maximize marketing impact

January 30th, 2025

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2025 audience strategy guide cover

Marketing has been a roller-coaster ride these past few years, marked by chaos, unpredictability and constant plot twists — especially when it comes to data-driven strategies.

The rules keep changing, and the digital landscape seems harder than ever to navigate. But in 2025, one thing is clear: Brands need to rethink how they connect with audiences if they want to thrive.

Our 2025 Audience Strategy Guide breaks down the seven essential steps marketers must take to cut through the noise, adapt to changing dynamics and drive results.

Inside our audience strategy guide:

  • How to leave outdated data tactics in the rearview and embrace smarter, people-first strategies

  • How household-centric audience development strategies leverage consumer interests to turn buyers into brand advocates

  • The importance of making marketing hyperlocal and holistic

  • How to test smarter and learn faster

Ready to rocket-launch your audience strategy? Download the guide now.