Why retailers should try an in-store retail media “treasure hunt” strategy

Lead customers through the aisles using dynamic digital displays

March 21, 2025

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Ways to redefine the treasure hunt with in-store retail media cover

Savvy retailers are mastering strategies for turning an ordinary in-store shopping trip into a treasure hunt. In special store sections, shoppers encounter a changing selection of unique, hard-to-find or discounted items. 

Now, technology is offering retailers a chance to move the treasure hunt into the digital era, creating new levels of discovery and excitement with the help of in-store retail media networks through engaging displays in the aisles of supermarkets and other retail environments. For inspiration, read “5 ways to redefine the ‘treasure hunt’ with in-store retail media,” a new guide from Quad Insights. 

What you’ll walk away with:

  • Expert takes on how digital retail displays engage shoppers

  • Strategies for leveraging in-store retail media to increase basket sizes

  • Examples of how dynamic promotions using digital screens can help drive product discovery

  • Ways retailers and CPGs can partner for success

Learn fresh strategies to engage shoppers in new ways. Download the guide today.