Seasonal in-store activations for OTC brands

Promote OTC brands with unexpected “seasonal” campaigns that drive engagement and incremental sales

November 21st, 2024

Despite e-commerce’s expansion, health and wellness consumers still crave the tangible experiences only in-store retail can provide. According to eMarketer, 82.9% of retail sales next year will happen in brick-and-mortar stores.

For health marketers, this is a prime opportunity to double down on innovative, in-store activations for OTC, transforming the typical seasonal calendar into a dynamic strategy that resonates with today’s shoppers.

Join eMarketer’s Tech-Talk Webinar featuring Quad’s Jamie McGarry and uncover how to revolutionize in-store.

You’ll learn:

  • How to leverage consumer data to uncover untapped “seasonal” opportunities (think: back-to-school prep to wellness resolutions)

  • Effective methods for creating immersive, in-store experiences that guide shoppers from entrance to checkout

  • The importance of pre-market testing to optimize campaigns, reduce waste and hit the mark on seasonal activations

  • How strong partnerships simplify in-store execution, helping your campaigns go from concept to shelf with efficiency

Too long, didn’t watch? Download the webinar summary here.

Don’t have time to watch the full webinar? We’ve got you.

Download the one-page summary here for everything you need to know.

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