April 2025 marketing calendar
Conferences, events, industry gatherings — plus big cultural moments to watch out for
April 1-2
Product Marketing Summit
This two-day Product Marketing Summit brings together product marketing leaders to share case studies and best practices. Speakers span a wide range of verticals and are set to include executives from Dell, Lumen, Oura and Zillow.
April 2-4
PLMA’s Annual Meeting & Leadership Conference
With the 2025 theme of “Private Brands: Spirit of the Past, Force for the Future,” the Private Label Manufacturer Association’s largest annual event welcomes manufacturers, retailers and other stakeholders to discuss current issues and emerging trends. Speakers are set to include Sprouts Farmers Market CEO Jack Sinclair and Kantar Head of Retail Insights North America Rachel Dalton. Topics on the agenda include the effects of GLP-1 weight loss medications on consumer behavior.
April 3-4
DigiMarCon West 2025
The Northwest edition of the DigiMarCon digital marketing, media and advertising conference is set to include keynotes and case studies presented by executives from brands including PepsiCo, LinkedIn, Google, Meta and HubSpot. Topics on the agenda range from AI agents and mobile marketing to paid search marketing and shoppable content.
April 5-9
The NAB Show
The NAB Show is a key global gathering for executives from the broadcast, media and entertainment sectors — and marketing professionals who intersect with those worlds. This year’s theme is “Storytelling at Scale.” Exhibitors are set to include Amazon, Adobe, Canon and Vimeo.
April 7-8
DigiMarCon Northwest 2025
The Northwest edition of the DigiMarCon digital marketing, media and advertising conference is slated to include keynotes and case studies led by executives from Salesforce, TikTok, Amazon, Diageo, Google and more. Topics on the agenda range from generative AI and data science to omnichannel marketing and social commerce.
April 7-13
The Masters Tournament
As the first big pro golf tournament of the year, The Masters Tournament has become a place for brands — including IBM, Mercedes-Benz and Rolex in recent years — to activate golf-themed partnerships and launch high-profile campaigns.
April 8-10
LeadsCon
Billing itself as the “lead gen industry’s largest event,” LeadsCon is for marketing pros who generate, buy, distribute and/or measure leads across verticals including automotive, healthcare, insurance, retail and fintech. Executives from Sony, Google, TransUnion and Mutual of Omaha are set to take the stage.
April 11-13, 18-20
Coachella
Lady Gaga, Charli XCX and Post Malone are among the headliners at this year’s edition of the iconic Coachella music and arts festival. Brand partners include American Express, Absolut, BMW, Coca-Cola, Google Pixel, Heineken, T-Mobile and YouTube.
April 14-16
IMPACT Live
IMPACT Live bills itself as an event for “business owners, CEOs and marketing and sales leaders who struggle with acquiring new customers, long sales cycles, unsteady lead flow or ineffective outsourcing to agencies.” Sessions are set to explore customer-acquisition strategies across marketing, sales and AI.
April 14-16
Experiential Marketing Summit 2025
This year’s edition of the Experiential Marketing Summit will explore how brands including Citi, Microsoft, American Express and Pernod Ricard use live experiences to convert customers. Attendees will have the opportunity to test new products, discover best practices and learn about the latest trends in experiential marketing via breakout sessions, workshops, panels and keynotes.
April 16-17
Digital Summit Chicago
Focused this year on “accelerating AI, data-led marketing strategy and channel-specific tools to increase ROI,” Digital Summit Chicago is slated to feature speakers from Paramount, Papa Johns, Reddit, United Airlines, YouTube and more. Topics on the agenda range from content planning/development to consumer behavior and e-commerce.
April 19-June TBD
NBA Playoffs
This year’s NBA Playoffs are presented by Google.
April 22-25
PI Live USA
PI Live USA bills itself as “the premier gathering for the affiliate and performance marketing community,” bringing together brands, retailers, publishers and creators to discuss strategies for targeting consumers at all levels of the purchasing funnel. Topics on the agenda include content commerce, incentive partnerships, influencers, CTV and lead generation.
April 27-30
ANA Advertising Financial Management Conference
The ANA Advertising Financial Management Conference — presented by the Association of National Advertisers — brings together “client-side marketing procurement and financial professionals with advertising agency chief financial and revenue officers.” Attendees can expect intensive discussions about the state of the industry and the overall economic outlook, as well as thought leadership from speakers at Charles Schwab, Chipotle, Beam Suntory, United Airlines and more.
April 28-29
DigiMarCon Gulf Coast 2025
The Gulf Coast edition of the DigiMarCon digital marketing, media and advertising conference is set to include keynotes and case studies led by executives from Amazon, TikTok, Taboola, LinkedIn, Comcast and PepsiCo. Topics on the agenda range from SEO and web analytics to shopper marketing and AI.
April 28-30
Possible
Possible bills itself as the “premier marquee marketing event,” and it’s bringing in a bunch of heavy-hitting speakers — including Mark Cuban, Martha Stewart, Visa CMO Frank Cooper III, NFL CMO Tim Ellis and Walmart U.S. CEO John Furner — to prove that point. Topics on the agenda include what the rise of women’s sports means for brands to navigating the brick-and-mortar retail renaissance.
April 28-30
B2B Online
B2B Online brings together B2B brand executives to “master e-commerce, omnichannel strategy and digital innovation.” Topics on the agenda include SEO, AI and other trends shaping the industry, with insight from speakers including HP, GE Healthcare and Adobe.
April 28-May 1
SPC Impact
SPC Impact is focused on “advancing sustainability in packaging to make a positive impact on climate change.” The four-day conference is slated to include sessions led by executives from Amazon, GreenBlue, NielsenIQ and Starbucks.
April 29
CMO Summit Silicon Valley
This invitation-only event brings together C-suite marketing leaders to share leadership strategies and insights. Speakers are set to include executives from JPMorgan, Etsy, Upstart and Hitachi.
Stay tuned for our May 2025 events calendar.