Printed catalogs get the job done, driving more online traffic than any other singular media.

  • More than 77% of recipients visit a retail store due to a catalog promotion.5
  • 107.1 million U.S. shoppers bought an item from a catalog in 20181

Our catalog drives more people to our website than any other means, including Google.

Glen Edelman
Vice President eCommerce, Wine Enthusiast Companies

  • The catalog “open rate” is 70.7% – the percentage of households that report that they read, browse or set aside to read later.⁴
  • 42% of consumers use catalogs to help them shop in-store and online.¹
  • 71% of purchases influenced by a printed catalog were made online.³
  • More than 1 in 5 consumers spend over $500 annually on catalog-inspired purchases.¹
  • Major apparel retailer distributes 59 million catalogs annually, contributing to 46.5 million website visits.²

Our research has shown that our customers, particularly when it comes to shopping for home merchandise, still prefer to browse a traditional print piece, but will then go online or in-store to purchase an item.

Kate Coultas
Senior Manager Corporate Affairs, National Department Store

1QUAD/GRAPHICS CUSTOMER FOCUS® RESEARCH STUDY 2018
2DULUTH TRADING COMPANY ANNUAL REPORT 2017
3INFOTRENDS STUDY DIRECT MARKETING PRODUCTION PRINTING & VALUE-ADDED SERVICES: A STRATEGY FOR GROWTH
42018 DMA STATISTICAL FACT BOOK
5XEROX.COM, “THE NEW POWER OF PRINTED CATALOGS, CARRO FORD, MARCH 2018

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