Eliminating Complexity for a Frictionless Marketing Experience

Uncover what marketers need for success in Harvard Business Review Analytic Services’ research report, sponsored by Quad.

Quad uses your information to contact you about relevant content and services. You may unsubscribe at any time. For more information see our privacy policy.

HBR-AS research 2024 report cover

Why are marketers feeling stagnant?

If only 30% of today’s marketers consider their efforts “very effective,” according to HBR-AS, we’ve got a marketing crisis.

In “Eliminating Complexity for a Frictionless Marketing Experience,” a new research report from Harvard Business Review Analytic Services sponsored by Quad, experts uncover why so many of today’s marketing executives feel unsuccessful in their work. Moreover, the research goes a step further and dives into what the marketers who are satisfied with their efforts are doing right.

HBR-AS surveyed 527 global marketing executives at organizations with 10,000+ employees. The marketing research answers questions like:

  • Why does today’s media mix overwhelm marketers?

  • What does smart partnering look like?

  • Why are marketers reallocating their marketing mix?

  • What role does data play in course-correcting?

Download “Eliminating Complexity for a Frictionless Marketing Experience,” for insights into what’s next for successful marketers.