October 2024 marketing calendar
Conferences, events, industry gatherings — plus big cultural moments to watch out for
October 7-9
Groceryshop
The sugar, spice and everything nice baked into Groceryshop’s annual gathering of grocery industry leaders isn’t a secret recipe: “Just take the most senior gathering of decision makers and combine 30+ hours of bleeding-edge insights, our Meetup platform, epic nighttime parties and finish with a dash of quirkiness,” per the Groceryshop website. Keynote speakers include leaders from PepsiCo, Instacart, Kroger and Sam’s Club. A team from Quad will be in attendance — stop by booth #A1010 to say hello.
October 8-10
Forbes CMO Summit
Ahead of its 20th annual CMO Summit, Forbes poses this question: “In a marketing landscape without certainty, what matters most to today’s chief marketers?” Marketing leaders will descend upon Aspen, Colorado, to discuss (and perhaps tackle some black diamond runs).
October 16-18
Shoptalk Fall
Bringing together over 4,000 retail industry decision makers, Shoptalk Fall 2024 promises to “break organizational silos” and “fuel retail innovation,” with featured speakers from Target, Kohl’s, Ulta Beauty and more.
October 20-23
HLTH USA
This year, HLTH USA — which in the past has welcomed more than 12,000 attendees and 400-plus speakers from the healthcare industry — heads to Las Vegas. Sponsors include 23andMe, AbbVie and Accenture. A team from Quad will be in attendance — visit meeting pod #MP-5558 to say hello.
October 21-23
Content Marketing World 2024
Celebrating its 14th year, Content Marketing World returns with more than 150 speakers set to take the stage. Actress, writer, producer and Hoorae Media founder Issa Rae is this year’s keynote speaker.
October 22-23
The Millennium Alliance Transformational CMO Assembly
This year The Millennium Alliance is hosting the 29th edition of its Transformational CMO Assembly — an event that, per the advisory firm’s website, 76% of Fortune 100 companies attend. Event partners include RetailWire and the University of Pennsylvania’s Wharton School of Business, with marketing leaders from Cisco, NBA, Kellanova and others taking the stage. Quad’s Aaron Horowitz and Marcus Lancaster will be hosting “Can Your Brand Deliver What Consumers Expect?” — a workshop aimed at helping marketers break through the noise and masterfully bridge digital and physical marketing.
October 22-25
ANA Masters of Marketing Conference
The Association of National Advertisers (ANA) Masters of Marketing Conference returns to Orlando, bringing together marketing leaders to “address the industry’s most pressing challenges and opportunities.” Speakers include leaders from Mars, Walmart Connect, Google and Disney as well as recording artist Daryl Hall. Be sure to check out The Female Quotient’s Oct. 23 panels “Generation Money: Investing in Women, Maximizing Impact” and “Power of the Pack: Bridging the Gap: Harnessing the Power of Intergenerational Teams,” hosted by, respectively, Quad’s Julie Curie and Rachel Winer, at the Rosen Shingle Creek Penthouse Suite.
October 23-24
Velocity Institute Sustainability Summit
Dubbed “the Private Brand Sustainability Event,” the Velocity Institute Sustainability Summit celebrates its fifth year of bringing together leaders in the retailer-owned brands and sustainability sectors. This year’s speakers includes representatives from Walmart, Whole Foods and Quad. Quad’s Shannon Anderson and Kelly Burt will host “Packaging Perception: What Does it Take to Get a Consumer’s Attention?” — a session in which they’ll explore how consumers interact with private-label packaging and how Quad uses eye-tracking technology to measure attention most effectively.
October 25-27
The New Yorker Festival
Now in its 25th year, The New Yorker Festival brings “the World’s Most Interesting People” to the stage in New York City, including Emmy–winning actress Jean Smart, MSNBC’s Rachel Maddow, comedian and late-night host Seth Meyers. This year’s sponsors include Cathay Pacific, National Geographic and Tourism Australia.
October 27-30
Money 20/20
Money 20/20 USA “is the world’s biggest, most influential gathering of the global money ecosystem, including banks, payments, tech, startups, retail, fintech, financial services, policy and more,” per the event website. The 2024 edition returns to Las Vegas with speakers from Anthropic, Fiserv, IBM, Experian and more.
October 27-30
LavaCon
The LavaCon conference on content strategy and technical communication management helps organizations “use state-of-the-art authoring technologies to reduce publication and support costs, generate revenue and improve the customer experience.” Speakers include content strategy and UX leaders from Google, Meta, Adobe and JPMorgan Chase.
Late October – early November
World Series
Major League Baseball’s (MLB) main event will look to bounce back after a record low 9.11 million TV viewers watched the Texas Rangers defeat the Arizona Diamondbacks last year. This postseason, each batting helmet will feature the name and logo of German apparel company Strauss, marking the first time the MLB has allowed helmet ads in the postseason.