The direct marketing revolution 2023
New consumer & marketer intel reveals how brands should shift their DM strategies
May 31st, 2023
The market intelligence you need for success

Quad’s new white paper, “The direct marketing revolution 2023: New consumer & marketer intel reveals how brands should shift their DM strategies,” delivers those insights. It distills proprietary research conducted with both consumers and marketers, and curates additional third-party studies. The result is a wealth of findings marketers can use to plan effective DM campaigns.
Consider:
- 39% of consumers say they are extremely/very likely to respond to an advertising promotion when they see it across multiple channels
- 74% of marketers say direct mail delivers the best ROI of the channels their companies use
- 60% of global consumers say they would quit a brand if their experience wasn’t personalized