The direct marketing revolution 2023

New consumer & marketer intel reveals how brands should shift their DM strategies

May 31st, 2023

The market intelligence you need for success

Direct marketers managing new channels and technologies, rising costs and increasing KPIs in a wobbly economy need solid insights to break the code for success.

Quad’s new white paper, “The direct marketing revolution 2023: New consumer & marketer intel reveals how brands should shift their DM strategies,” delivers those insights. It distills proprietary research conducted with both consumers and marketers, and curates additional third-party studies. The result is a wealth of findings marketers can use to plan effective DM campaigns.

 

 

Consider:

  • 39% of consumers say they are extremely/very likely to respond to an advertising promotion when they see it across multiple channels
  • 74% of marketers say direct mail delivers the best ROI of the channels their companies use
  • 60% of global consumers say they would quit a brand if their experience wasn’t personalized

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