Building breakthrough brands

A compelling product story
This isn’t just about a nice logo or catchy tagline; it’s about defining your product’s unique selling proposition. What makes it special? How does it bring new value to consumers or contribute to the community? A well-defined product story sets your brand apart and creates a meaningful connection with your audience.

Breakthrough creative
Secondly, Fonte says your content needs to be highly versatile to fit an omnichannel strategy—one that spans social media, bus shelters, online ads and in-store displays. Your brand creative should grab attention wherever consumers encounter it, stopping them in their tracks and leaving a lasting impression.

Smart partnership
Partnering with the right media experts is Fonte’s third piece of advice for beginner brands. A well-rounded media partner will help you create a holistic plan that blends online and offline engagement, maximizing your brand’s visibility across all touchpoints.

And finally, data and analytics play a key role in optimizing your strategy. Keep a pulse on trends, track what’s working and continually refine your approach to stay competitive. With the right brand creative, a good omnichannel strategy and a focus on data, your brand can make a lasting impact.