Eliminate friction, think multidimensionally: Marketing in 2022 & beyond
An omnichannel approach to marketing is no longer enough to deliver the experience consumers want from a brand. More than that, it’s really hard to manage.
Josh Golden chats with Ad Age contributing editor Natalie Zfat about Quad’s one-of-a-kind capabilities from strategy through execution that make things easier (i.e., frictionless) for marketers, and better for both brands and consumers. The 30-minute discussion touches on what it means to think multidimensionally (hint: it involves measurement and adjusting amplitude within channels) and thoughts about how media that comes in through our front doors offers an intriguing fix for the death of third-party cookies.
Bonus tip for eliminating friction around morning exercise: wear workout clothes to bed.
