Facing an ever-evolving media landscape, today’s marketers need to better understand audiences and create strategic campaigns while accessing the best consumer data available.
Quad’s MX: Intelligence suite is powered by unique data at its core, fueling deep consumer analytics and holistic campaign management while providing extensive capabilities for research and testing. Together, Quad’s solutions enable brands to effectively plan and optimize fully integrated omnichannel campaigns. From household to in-store to online, Quad helps brands connect with their ideal customers and make the most of their marketing dollars.
The Quad difference
Home is the one
true identifier
Resilient, addressable data
connects brands with real people.
Fueled by
unique data
Consumer analytics and custom
research and testing provide
understanding of ideal customers.
Sophisticated
targeting
Advanced audiences and
predictive models engage the right
individual at the right time.
Quad’s offering
Unique data
Utilize Quad’s resilient core data set, established at the physical household level, to enable addressable solutions across all media, at scale.
Audience analytics
Understand who you are targeting with deeper audience insights and intent-driven audience models to drive more engagement and optimize messaging.
Campaign measurement
Access transparent solutions that monitor, test, design, control and measure campaign performance against KPIs.
Dive into consumer insights, brand health, competition and more with tailored studies and testing that promote better, more cost-effective outcomes.
Marketing guide
The data you’re missing: Nine truths about the new world of data-informed marketing
How can you access more precise data that has the resiliency to drive meaningful and lasting results? In “The data you’re missing” guide, we explore the current state of data usability and Quad’s perspective on the opportunities that household data provides.
