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Accelerated Marketing Insights

Launch with confidence. The pre-market testing suite for creative, messaging, and packaging that delivers real-world consumer insights in a fraction of the time and cost of traditional testing.

In-store premarket testing with consumers

Pre-market testing for all channels 

Make the best first impression with customized, pre-market testing, whether in-store, at-home or online. Virtual and experiential environments help refine design, messaging and offerings, ensuring optimized performance.

Marketing data scientist reviewing advanced analytics to offer deeper insights into audience preferences

Advanced analytics

Make smarter, faster decisions with advanced analytics, offering deep insights into critical audience preferences. Pinpoint what resonates most, avoid costly in-market corrections and drive decisions with confidence.

Real-world consumer research product testing at a grocery store

Real-world consumer testing

Equipped with cutting-edge technologies such as eye-tracking and facial coding, Quad’s two testing hubs provide live consumer research and on-site prototyping for validating assets in real-world settings.

Marketing team analyzing household and segmentation data

Addressable data

Bring your brand closer to real consumers and optimize engagement by targeting personas backed by robust addressable household and segmentation data.

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success with data-backed insights
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faster at driving incremental revenue
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studies with real-life performance improvement

The Quad difference

Targeted precision

Virtual and experiential testing environments empower brands to refine go-to-market plans with impact.

End-to-end solution

A complete, streamlined in-house system optimizes efficiency and quality throughout every testing stage.

Innovation with speed

Eye-tracking, predictive AI and neuromarketing deliver fast, data-backed solutions to minimize risks.

More from Quad

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