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Accelerated Marketing Insights
Launch with confidence. The pre-market testing suite for creative, messaging, and packaging that delivers real-world consumer insights in a fraction of the time and cost of traditional testing.
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Pre-market testing for all channels
Make the best first impression with customized, pre-market testing, whether in-store, at-home or online. Virtual and experiential environments help refine design, messaging and offerings, ensuring optimized performance.
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Advanced analytics
Make smarter, faster decisions with advanced analytics, offering deep insights into critical audience preferences. Pinpoint what resonates most, avoid costly in-market corrections and drive decisions with confidence.
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Real-world consumer testing
Equipped with cutting-edge technologies such as eye-tracking and facial coding, Quad’s two testing hubs provide live consumer research and on-site prototyping for validating assets in real-world settings.
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Addressable data
Bring your brand closer to real consumers and optimize engagement by targeting personas backed by robust addressable household and segmentation data.
The Quad difference
Targeted precision
Virtual and experiential testing environments empower brands to refine go-to-market plans with impact.
End-to-end solution
A complete, streamlined in-house system optimizes efficiency and quality throughout every testing stage.
Innovation with speed
Eye-tracking, predictive AI and neuromarketing deliver fast, data-backed solutions to minimize risks.
More from Quad
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