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How health marketers can use personalization, virtual testing and geotargeted marketing to best reach consumersCollin Delrow2024-12-19T16:22:09-05:00January 19th, 2024|Tags: Accelerated Marketing Insights, Data and Analytics, Health, Intelligence, Strategy|
How a test-and-learn agenda — from Day One — can boost marketing campaigns’ performanceCollin Delrow2024-12-19T16:22:58-05:00December 12th, 2023|Tags: Accelerated Marketing Insights, Commerce, Data and Analytics, Financial Services, Health, Intelligence, Media|
Media measurement: The best way to explain your marketing budget to the CFOSamantha Ritchey2024-08-21T15:16:13-04:00November 16th, 2023|Tags: Commerce, Data and Analytics, Financial Services, Health, Intelligence, Managed Services, Media, Production|
A better way to market next-gen solutions for health marketingquadmxstg2024-08-19T12:16:37-04:00October 2nd, 2023|Tags: Gated, Health, Strategy|
The complexity conundrum: How marketers are rethinking integration to unlock their brand’s full potentialquadmxstg2024-08-19T11:40:45-04:00September 29th, 2023|Tags: Commerce, Financial Services, Gated, Health, Marketing Experience, Research and Surveys, Strategy|
The personalization disconnect, part two: Why personalization matters & how brands can deploy it across channels to improve ROIquadmxstg2024-08-19T12:55:53-04:00September 19th, 2023|Tags: Commerce, Direct, Financial Services, Health, Intelligence, Media|
The personalization disconnect, part one: What younger generations want — and brands aren’t deliveringquadmxstg2024-08-19T12:56:23-04:00August 29th, 2023|Tags: Commerce, Consumer Behaviors, Financial Services, Health, Intelligence, Packaging|
Why marketers need to treat direct mail like emailquadmxstg2024-08-21T11:42:01-04:00August 17th, 2023|Tags: Commerce, Direct, Financial Services, Health, Media|
Digitally native generations are looking for you in their mailboxquadmxstg2024-12-17T14:43:05-05:00July 12th, 2023|Tags: Advertising, Commerce, Consumer Behaviors, Digital Marketing, Direct, Email Marketing, Financial Services, Health, Media|