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Gen Z marketing for banks: Capturing new financial independenceCollin Delrow2025-01-03T09:46:32-05:00January 16th, 2024|Tags: Consumer Behaviors, Financial Services, Intelligence, Strategy, Technology|
How a test-and-learn agenda — from Day One — can boost marketing campaigns’ performanceCollin Delrow2024-12-19T16:22:58-05:00December 12th, 2023|Tags: Accelerated Marketing Insights, Commerce, Data and Analytics, Financial Services, Health, Intelligence, Media|
Media measurement: The best way to explain your marketing budget to the CFOSamantha Ritchey2024-08-21T15:16:13-04:00November 16th, 2023|Tags: Commerce, Data and Analytics, Financial Services, Health, Intelligence, Managed Services, Media, Production|
2024 direct marketing budget planningquadmxstg2024-08-19T11:36:11-04:00October 20th, 2023|Tags: Commerce, Direct, Gated, Intelligence|
The personalization disconnect, part two: Why personalization matters & how brands can deploy it across channels to improve ROIquadmxstg2024-08-19T12:55:53-04:00September 19th, 2023|Tags: Commerce, Direct, Financial Services, Health, Intelligence, Media|
Credit card marketing: Why personalization and consumer education are more important than everGaron Benner2024-08-19T11:27:17-04:00September 12th, 2023|Tags: Consumer Behaviors, Financial Services, Intelligence|
The personalization disconnect, part one: What younger generations want — and brands aren’t deliveringquadmxstg2024-08-19T12:56:23-04:00August 29th, 2023|Tags: Commerce, Consumer Behaviors, Financial Services, Health, Intelligence, Packaging|
Why insurance marketing needs to focus on Gen Z — and what it takes to capture their attentionquadmxstg2024-08-21T11:36:12-04:00August 7th, 2023|Tags: Financial Services, Influencer Marketing, Intelligence, Media, Social Media Marketing|
